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Date: Saturday, March 9th, 2013 06:39 pm (UTC)I think Supernatural shifted a lot in his targeted audience. The first three seasons were marketed with the catch phrase "Scary just got sexy" and had those two guys be randomly seducing the girl-of-the-week and do manly things like killing and driving and fighting, and pretty much made most female characters so bland that they were easy to be fill-in characters for self-projection (for example Jo, who gets her damsel in distress moments and banter with Dean, or Bela).
Yeah, I got that vibe - it seemed as though it was supposed to be all gritty and hypermasculine, but that does seem to change later.
Their in-show references to their fandom is what confuses me most.
On the one hand, the catering to their female slasher fanbase is rather blatant, but on the other hand the show seems to have rather a lot of contempt for especially their female fanbase, which seems an odd reaction to have to a fanbase.