Ok, it's Axe, so I probably shouldn't be surprised. Still.

[mothwing]

So tell me, internets, what could anyone possibly find fucked up about this?

(EDIT: It's an animation of a faceless, thin, white, long-haired woman in really, really, really short hot pants and heels walking down an aircraft carrier. If you click on the animations, you get to drag her towards the camera by her belt, watch her do cartwheels, and even shoot rocket-deodorant bottles at her, exploding her clothing:

)

I thought these posters that are plastered all over Hannovers were bad enough, but this? 

Bloody hell.

Comments

[lordhellebore]

Irgendwie stimmt's ja: ich bin jetzt jedenfalls gereizt. Aber nicht auf die gute Art. Und Hotpants sind so hässlich *wimmer*

[mothwing.livejournal.com]

Ja, finde ich auch. Mich nerven diese Plakate total - ich laufe immer an ungefähr drei von denen vorbei auf dem Weg praktisch überall hin, die sind hier in der Nähe total häufig. X(

Also: note the excellent positioning of that deodorant bottle. Makes me kinda wish I was back in that "Bild der Frau in der Werbung"-class.

[rizardofoz.livejournal.com]

It's Axe. Yeah, you shouldn't be surprised sadly.

[mothwing.livejournal.com]

Yeah. :( Though I have the feeling that they're actually getting worse - I can't recall them shooting at women before. Ah, well.

[dstroyrofworlds.livejournal.com]

Hate it.
Though I love the axe advert 'so sorry destiny'.